So if marketing is all about fostering a relationship

So if marketing is all about fostering a Bvlgari Sunglasses, relationship, then how does selling fit in?

Well, first off you've got to take a look at your view of selling. Selling is not being pushy, it isn't brainwashing and it's not getting people to do things they don't want to do.

You need to think of sales as being of service to people. You have a great service or products that help people in some way and there are so many people who could benefit tremendously from this knowledge you have to share.

So, isn't selling really about providing a service to them? You are helping put something they really need into their hands - so they can start changing their life.

Try to think of selling as:

1. illustrating the benefits you offer

2. helping people overcome any concerns they may have about buying, by listening and making suggestions

3. inviting them to take action

Remember you have started your company Gucci Sunglasses, because you want to help people do better and be better, in some way. You have information, wisdom and experience that you want to share with people.