2011年4月4日星期一

Effective selling is not about memorizing

Effective selling is not about memorizing different sentences to "close" the sale or being aggressive and badgering prospects into saying "yes". Instead, it's about Ray Ban Sunglasses,becoming a great listener and being able to ask pertinent questions that will remove the buyer's hesitation and compel them to action.

For instance, you can ask questions to determine not just what problems they want solved, but what they want things to be like once you've helped them. 

You can dig further and determine exactly what objectives they need met in order to be satisfied - is it price, time, not sure about the "fit", lack of confidence, fear of buyer's remorse, and so on.

You have to ensure that you have the answers to all these objections so you can walk the prospective client Burberry Sunglasses,towards a solution. Also, after talking more in-depth you realize the specific product or service isn't a great fit. That's where you can offer something else or package things to better meet their needs.

Marketing and selling is making sure that there exists a fit between your services and products and the client's needs and wants.

When you approach selling and marketing with the thought in mind that you are there to help the client out, and one of the results of that is you get compensated, then you can let go of some of your negative views about selling your services and products.

We all want to get and give in a reciprocal relationship. The process of selling helps both parties determine if they are ready to take the relationship to the next step - purchasing Miu Miu Sunglassessomething.

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