But despite the increased efforts online

But despite the increased efforts online, Stern said he didn't want to overstate the importance of social media to the NBA. "A year ago social media wasn't in use at the same level, and a year from now it might be in use even more, but you never know what might come next," he said. However, the NBA is willing to experiment, Stern said Coach Sunglasses. "I think the road map for us is we try it and we want to be first," he said. "We were very early to have a website. We were very early to have a television network. We were very early to be on Facebook and YouTube and Twitter. We're experimenting with Gowalla and we're experimenting with Foursquare and all sorts of things. We let the fans tell us what works and what doesn't, and we'll make sure to be where they are Dolce & Gabbana Sunglasses." But while Stern declined to predict exactly what's next, he did say mobile content is likely to be the platform that consumers embrace. "When you step back, you realize that when cellphones turn into iPhones and Androids and BlackBerrys and Windows Phones, those cellphones become hand-held viewing devices," he said. "You begin to see a different form of communication with our fans. And we're very sensitive to the fact that there are millions of phones in China and India and Africa Armani Sunglasses."