The first instinct in a recession

The first instinct in a recession is to slash prices to keep customers coming, but that's no remedy if it threatens to destroy your bottom line. Instead of thinking discounts, consider "price packaging" strategies that will show consumers you offer the best value.

The marketplace can't tell you what to do. The signals definitely are mixed when it comes to how the marketplace sets prices.  , MBT Moja,  Discounters are doing well, and so are those who offer highest-priced goods and services.

First-quarter reports this spring showed that discount retail chains like Wal-Mart Stores and TJX Companies fared better than full-price retailers such as Macy's and Kohl's when it came to sales and profits during the first three months of this year.

The segment that caters to business with those labeled 'super-rich' is doing a stellar business for luxurious goods and MBT Kisumu 2,like service offerings. More expensive import car-makers are faring better than makers of lower-priced domestic cars.

What does that mean for how to recession-proof your business? Consider the worth of your offerings and ignore what you charge for them. How you package your prices or fees is what will establish your brand as the smart value during an up or down economy.

If you package your products or services in a way that shows they are a good value for the price, then you are establishing a MBT Kimondo pricing strategy that answers the challenge of serving a demographic that is worried about this recession.