Eighty seven percent of training is lost within one month." Training for training sake does not work. While short-term productivity occurs, training is a longer-term process. Selling requires a series of programs that instill Nike Cortez motivation, memorization and practicum. Short-term production might help monthly revenue gain, however, quarterly and annual are the proper success metrics. What might your feelings be if you discovered your physician only went to medical school for two years or only assisted a half dozen patients per year? How about an attorney that only litigated four cases per year? Selling is a profession.
We work in a multigenerational, multi-gendered and multicultural workforce. This potpourri requires changes in learning accommodation. Today's learner desires 1) to be involved in the learning process, they like interaction and adverse to simple lecture and 2) desire different modalities of learning. The proliferation of consumer electronics, the Internet and personal computing allows learners to devour content wherever, however and whenever they desire. Use a Nike Shox Shoes, blended approach but ensure learning continues and does not hit obstacles.
Training is not tied to the corporate business strategy. Tactical sales forces do not work in today's complex and connected world. Sales representatives are myopic to the needs of the organization focusing only on the "product/service" of the day. It is imperative to denote for all staff the motives for the business. Sales staff must be aligned toward the core values. This provides vision and purpose. Exemplars such as FedEx illustrate this model as all work toward guaranteed overnight delivery.
Executive buy-in is narcissistic. The worst travesty for any training program is a sheer lack of accountability. Executives state the important of training yet THEY do not participate in programs and worse, do not follow up with required accountable. Stop the narcissism. Hold all individuals accountable to ALL training program essentials. Participants learn from true leaders and they follow them. People believe what they see and leadership must serve as exemplars.
Conventional wisdom says people change jobs for pay and morale, but lack of training leaves a chasm of frustration. The sales department is the most important asset of any organization. Executives are unpaid, Nike Blazer SB, are unpaid, products are not developed until something is sold. End the training gap and begin to invest in the most vital asset of any organization- selling!
没有评论:
发表评论