These important findings show the power of apologies and candid communications in influencing the perceptions of clients, customers, or patients. To make sure you're not overlooking potential ways to create quality in perception, consider:
1) Special courtesies that can set your offerings apart from your competitors'(
2) Your ability to listen to and handle complaints quickly and diplomatically(
3) Your willingness to be honest with clients about problems and shortcomings(
4) Clear, prompt, and courteous communications that convey consistent details
Remember that quality in perception is not a substitute for quality in fact. But it can go a long way toward minimizing customer and client dissatisfaction, as well as powerfully reinforcing stellar quality when you ultimately deliver it.
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